LEVEL UP THE SPORT / FORGE WELL-ROUNDED GRAPPLERS / CREATE CONFIDENT COMPETITORS / EVOLVE PAST ONE-SIZE-FITS-ALL INSTRUCTION / BUILD AN OPEN AND COLLABORATIVE LEARNING ENVIRONMENT / SUBVERT THE RIGIDITY OF HIERARCHY AND TRADITION / COACH WITH PASSION / PRIORITIZE HIGH-LEVEL TECHNIQUE & HIGH-CALIBER TRAINING / MOVE WITH INTENTION & FOCUS / NEVER STOP IMPROVING AND